diff --git a/README.md b/README.md
index d91743d..c005292 100644
--- a/README.md
+++ b/README.md
@@ -91,6 +91,7 @@ Check out the [Wiki](https://github.com/DenverCoder1/github-readme-youtube-cards
 | `commit_message`      | The commit message to use for the commit          | "docs(readme): Update YouTube cards"                    |
 | `readme_path`         | The path to the README file                       | "README.md"                                             |
 | `output_only`         | Whether to skip writing to the readme file        | "false"                                                 |
+| `output_type`         | The output syntax to use ("markdown" or "html")   | "markdown"                                              |
 
 🔑 YouTube API Key required. See [Setting Up the Action with a YouTube API Key](https://github.com/DenverCoder1/github-readme-youtube-cards/wiki/Setting-Up-the-Action-with-a-YouTube-API-Key) in the wiki for more information.
 
diff --git a/action.py b/action.py
index 80891f2..196b994 100644
--- a/action.py
+++ b/action.py
@@ -24,6 +24,7 @@ def __init__(
         theme_context_light: Dict[str, str],
         theme_context_dark: Dict[str, str],
         show_duration: bool,
+        output_type: str,
     ):
         self._base_url = base_url
         self._channel_id = channel_id
@@ -37,6 +38,7 @@ def __init__(
         self._theme_context_light = theme_context_light
         self._theme_context_dark = theme_context_dark
         self._show_duration = show_duration
+        self._output_type = output_type
         self._youtube_data = {}
 
     @staticmethod
@@ -117,17 +119,33 @@ def parse_video(self, video: Dict[str, Any]) -> str:
             content_details = self._youtube_data[video_id]["contentDetails"]
             if self._show_duration:
                 params["duration"] = self.parse_iso8601_duration(content_details["duration"])
-        # translate video to standard markdown
-        backslash_escaped_title = params["title"].replace('"', '\\"')
-        # if theme context is set, create two versions with theme context specified
-        if self._theme_context_dark or self._theme_context_light:
-            dark_params = params | self._theme_context_dark
-            light_params = params | self._theme_context_light
-            return (
-                f'[![{params["title"]}]({self._base_url}?{urllib.parse.urlencode(dark_params)} "{backslash_escaped_title}")]({video["link"]}#gh-dark-mode-only)'
-                f'[![{params["title"]}]({self._base_url}?{urllib.parse.urlencode(light_params)} "{backslash_escaped_title}")]({video["link"]}#gh-light-mode-only)'
-            )
-        return f'[![{params["title"]}]({self._base_url}?{urllib.parse.urlencode(params)} "{backslash_escaped_title}")]({video["link"]})'
+
+        dark_params = params | self._theme_context_dark
+        light_params = params | self._theme_context_light
+
+        if self._output_type == "html":
+            # translate video to html
+            html_escaped_title = params["title"].replace('"', """)
+            if self._theme_context_dark or self._theme_context_light:
+                return (
+                    f'<a href="{video["link"]}">\n'
+                    f"  <picture>\n"
+                    f'    <source media="(prefers-color-scheme: dark)" srcset="{self._base_url}?{urllib.parse.urlencode(dark_params)}">\n'
+                    f'    <img src="{self._base_url}?{urllib.parse.urlencode(light_params)}" alt="{html_escaped_title}" title="{html_escaped_title}">\n'
+                    "  </picture>\n"
+                    "</a>"
+                )
+            return f'<a href="{video["link"]}"><img src="{self._base_url}?{urllib.parse.urlencode(params)}" alt="{html_escaped_title}" title="{html_escaped_title}"></a>'
+        else:
+            # translate video to standard markdown
+            backslash_escaped_title = params["title"].replace('"', '\\"')
+            # if theme context is set, create two versions with theme context specified
+            if self._theme_context_dark or self._theme_context_light:
+                return (
+                    f'[![{params["title"]}]({self._base_url}?{urllib.parse.urlencode(dark_params)} "{backslash_escaped_title}")]({video["link"]}#gh-dark-mode-only)'
+                    f'[![{params["title"]}]({self._base_url}?{urllib.parse.urlencode(light_params)} "{backslash_escaped_title}")]({video["link"]}#gh-light-mode-only)'
+                )
+            return f'[![{params["title"]}]({self._base_url}?{urllib.parse.urlencode(params)} "{backslash_escaped_title}")]({video["link"]})'
 
     def parse_videos(self) -> str:
         """Parse video feed and return the contents for the readme"""
@@ -253,6 +271,13 @@ def update(readme_path: str, comment_tag: str, replace_content: str):
         default="false",
         choices=("true", "false"),
     )
+    parser.add_argument(
+        "--output-type",
+        dest="output_type",
+        help="The type of output to be rendered by the action",
+        default="markdown",
+        choices=("html", "markdown"),
+    )
     args = parser.parse_args()
 
     if args.show_duration == "true" and not args.youtube_api_key:
@@ -271,6 +296,7 @@ def update(readme_path: str, comment_tag: str, replace_content: str):
         theme_context_light=json.loads(args.theme_context_light),
         theme_context_dark=json.loads(args.theme_context_dark),
         show_duration=args.show_duration == "true",
+        output_type=args.output_type,
     )
 
     video_content = video_parser.parse_videos()
diff --git a/action.yml b/action.yml
index 8bd6c6f..b5f66e8 100644
--- a/action.yml
+++ b/action.yml
@@ -77,6 +77,10 @@ inputs:
     description: "Whether to return the section markdown as output instead of writing to the file"
     required: false
     default: "false"
+  output_type:
+    description: "The type of output to be rendered by the action ('markdown' or 'html')"
+    required: false
+    default: "markdown"
 
 outputs:
   markdown:
@@ -118,6 +122,7 @@ runs:
                 --theme-context-dark '${{ inputs.theme_context_dark }}' \
                 --readme-path "${{ inputs.readme_path }}" \
                 --output-only "${{ inputs.output_only }}" \
+                --output-type "${{ inputs.output_type }}" \
         ) || exit 1
         echo "::set-output name=markdown::$(echo $UPDATE)"
 
diff --git a/tests/test_action.py b/tests/test_action.py
index 0b7d72e..8e70ae6 100644
--- a/tests/test_action.py
+++ b/tests/test_action.py
@@ -16,6 +16,7 @@
     theme_context_light={},
     theme_context_dark={},
     show_duration=False,
+    output_type="markdown",
 )
 
 
@@ -65,6 +66,28 @@ def test_parse_videos_with_theme_context():
     assert all(re.match(line_regex, line) for line in videos.splitlines())
 
 
+def test_parse_videos_html():
+    video_parser._output_type = "html"
+    videos = video_parser.parse_videos()
+
+    assert len(videos.splitlines()) == 36
+
+    anchor_tag_regex = r"<a href=\".*\">"
+    picture_tag_regex = r"</?picture>"
+    img_tag_regex = f'<img src="{video_parser._base_url}.*" alt=".*">'
+    assert all(re.match(anchor_tag_regex, line) for line in videos.splitlines()[::6])
+    assert all(re.match(picture_tag_regex, line.strip()) for line in videos.splitlines()[1::3])
+    assert all(re.match(img_tag_regex, line.strip()) for line in videos.splitlines()[3::6])
+
+    assert "https://ytcards.demolab.com/?id=" in videos
+    assert "title=" in videos
+    assert "timestamp=" in videos
+    assert "background_color=" in videos
+    assert "title_color=" in videos
+    assert "stats_color=" in videos
+    assert "width=" in videos
+
+
 def test_update_file():
     path = "./tests/README.md"
     # create a file to test with