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bbatsov opened this issue Oct 24, 2013 · 127 comments
Closed

Project logo #399

bbatsov opened this issue Oct 24, 2013 · 127 comments

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@bbatsov
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bbatsov commented Oct 24, 2013

It'd be really nice if we had a proper project logo Obviously I don't have the skills required to create a decent logo, otherwise I would have done it by now :-)

I'm turning to cider's users, who might have some sense of art and the skills required to create a good looking logo. :-) I'm thinking of something that has ties to cider, Emacs and Clojure, but alternative suggestions are also welcome. Perhaps a bottle with some purplish liquid (reference to Emacs) in it and a sticker inspired by Clojure's logo?

Please submit your ideas here. In case we get several nice suggestions we'll have a vote for the "official logo".

Thanks in advance to everyone who decides to help!

@Josh-Tilles
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The Emacs-ish "E" could be in steam over cider.

If someone's feeling artistic, the Clojure logo's shapes could be depicted in color-swirls on the surface of the cider. Otherwise, the Clojure logo could just be a design on the side of a mug that's holding some steaming cider. Perhaps with a couple sticks of cinnamon peeking out too =)

I'm not particularly attached to these ideas; I'm just getting the ball rolling.

@dbushenko
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Hi,
I've got one logo for you: https://drive.google.com/file/d/0BzmL7xzGeOtOdEpJc2p5WVpMbGM/edit?usp=sharing
Bozhidar: if you like it -- you may use it as you want, but please mention Natalia Scherbo somewhere since she is the author of the logo.
The source is here: https://drive.google.com/file/d/0BzmL7xzGeOtOUC13M1Y1blp6RG8/edit?usp=sharing

@bbatsov
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bbatsov commented Oct 31, 2013

@dbushenko Thanks for the suggestion!

I'll keep waiting for a while more in case someone fulfils my dream for a logo with a bottle or a glass in it :-)

@tapeinosyne
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If you were content with a graphically simple logo, I would propose this idea: two sets of matching brackets forming a glass of cider. (While it is possible to draw a more sophisticated version that includes a lambda, the presence of square brackets might be sufficiently indicative of Clojure.)

cider_logo-2

@bbatsov
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bbatsov commented Nov 5, 2013

@ndr-qef I like that concept very much! I think it'd be great if there are two variants of the logo - one would be just the glass, the other would have some text next to the logo. I'm thinking of something similar to what @dbushenko suggested - two lines of text to the right (or left) of the glass. The first would be just "cider" (not sure what letter case would look best) with some bigger font size, and the second would be "The Clojure IDE for Emacs".

@tapeinosyne
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This is how it would look with two variants of Proxima Nova and spaced to approximately fit in the GitHub readme.

cider_github

@bbatsov
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bbatsov commented Nov 5, 2013

Yeah, this is exactly what I meant. Now that I see, however, I'm thinking of a few details:

  • There is a lot of empty vertical space, so maybe the glass should be less tall (relative to the text).
  • The second line of text is currently much longer than the first - maybe the first line should use even bigger font size and the second one smaller? Or maybe we can come up with some shorter text for the second line?

@timvisher
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What about this for the CIDER Cup?

cider cup

The sides and bottom are made from parentheses from Adobe Source Code Pro Black and the Cinnamon Stick is a square bracket from Adobe Source Code Pro Light.

I'd love to work some steam that would be suggestive of the Clojure logo in there but I don't have time to just now.

@bbatsov
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bbatsov commented Nov 6, 2013

@timvisher Very impressive work! I'd love to see a version of this with some text incorporated in it. I'm in no hurry to select a logo, so take your time refining this.

I'm very happy to receive another excellent logo suggestion - picking a winner at the end will be tough. :-)

Btw, both you and @ndr-qef might consider some artistic way to incorporate curly braces into the logo as well (not necessary in the glass), as maps play a pretty central part in Clojure's philosophy.

@purcell
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purcell commented Nov 6, 2013

An apple might also work, of course, perhaps made out of parens.

@timvisher
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cider logo

I used Avenir Medium for the text, which is the same Font used on clojure.org, for future submitters. :)

@timvisher
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BTW. For anyone who wants to mess around with my design, I'm doing all my work in Sketch.app although I'm also Exporting an SVG (which isn't quite working at the moment :), and it's all in this Dropbox folder.

@ghoseb
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ghoseb commented Nov 6, 2013

@timvisher Very nice design, but I feel the padding around ide is very distracting. I don't think there is any need to spell out the IDE part in Cider, it's a nice name as it is 😃

@timvisher
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cider logo

@ghoseb What do you think of that?

@timvisher
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I'm actually a little disappointed in the name (although I'm very conscious of how much work has been done already to get it integrated) as I think describing CideR as an IDE elicits negative responsive from many corners of the Clojure and development world. My intention is to somewhat downplay that part of the name while still incorporating it.

But I'm not a designer by any stretch. :(

@timvisher
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And with slightly more visual balance.

cider logo

@timvisher
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And perhaps going a bit to far.

cider logo

@timvisher
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Make that:

cider logo

@timvisher
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Upon the advice of a designed friend of mine to use less colors:

cider logo

@timvisher
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cider logo

@bbatsov
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bbatsov commented Nov 6, 2013

@timvisher Very very nice designs!

I wonder if we cannot reshuffle things a bit however. Maybe use a { as the straw and use ][ for the bottom part of the glass as @ndr-qef suggested. Though this might make the logo too high... Alternatively we can have both a { and [ as straws I guess.

I think that we might have a lowercase R. The meaning of cider is less important than the name itself IMO (though I officially claim it's an abbreviation - which is obviously a homage to SLIME :-) ).

I also think we might put some emphasis on the E in Emacs, since Emacs is pretty central part of cider :-)

@timvisher
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@bbatsov Thanks! :)

My biggest problem with the long stemmed glass is that it says 'Champagne' to me, not Cider. Also, it makes the logo quite tall, as you pointed out, and I find logos that are roughly square to be best, in general, as they're the most widely applicable.

It's funny, but I'm assuming the straw you're referring to is what I've been thinking of as a cinnamon stick. Maybe things are in the eye of the beholder! :)

@timvisher
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cider logo

@bbatsov
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bbatsov commented Nov 6, 2013

:-) To be honest I've never drank cider from a glass, so I'm not sure how it's served. Yep, I assumed that the cinnamon stick was a straw.

I did a Google search for cider glasses and it seems they generally look like this:

https://www.google.bg/search?q=cider+glass&espv=210&es_sm=91&source=lnms&tbm=isch&sa=X&ei=mJZ6UqvCFcuGswbYroGIDw&ved=0CAkQ_AUoAQ&biw=1920&bih=1008#facrc=_&imgdii=_&imgrc=t8a03Ptwwqo7wM%3A%3BGUvOk2hp6AFWsM%3Bhttp%253A%252F%252Fus.123rf.com%252F400wm%252F400%252F400%252Fmg7%252Fmg70911%252Fmg7091100075%252F5923272-glass-of-mulled-apple-cider.jpg%3Bhttp%253A%252F%252Fwww.123rf.com%252Fphoto_5923272_glass-of-mulled-apple-cider.html%3B795%3B1200

Maybe we can have very short square braces at the bottom?

Design is certainly much harder than coding! :-)

@timvisher
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To complicate things further, the google results for 'hot cider' would suggest mug (which is what I've been going for, and what you would generally stick a cinnamon stick into).

https://www.google.com/search?es_sm=91&espv=210&q=hot+cider&tbm=isch&imgdii=_&cad=h

@bbatsov
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bbatsov commented Nov 6, 2013

Ah, I did not even know there was "hot cider" (I guess you've figured it's not the most popular drink in Bulgaria :-) ). I have one comment about the last version of the logo you've submitted - the inside of the glass somewhat reminds me of a frozen chicken in a supermarket.

I have another idea how we can incorporate a curly brace in the design - we put it under the text "Cider" and it points downwards toward "The Clojure IDE for Emacs". I think that might look nice.

@timvisher
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LOL. The chicken resemblance was unfortunate and a nice catch!

cider logo

@timvisher
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I would advocate against attempting to incorporate further typography in the textual area. I think that would look very busy and further complicate an already very complicated logo.

But anyone else can feel free to give it a shot! :)

@timvisher
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cider logo

@ghoseb
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ghoseb commented Nov 7, 2013

@timvisher Jst write Cider plainly which you did in the last few examples. It looks much better now 😄

@maruks
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maruks commented Jan 17, 2014

+1 for @ndr-qef version 2.

@werbitt
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werbitt commented Jan 17, 2014

+1 @ndr-qef version 2

@jaor
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jaor commented Jan 17, 2014

+1 @ndr-qef versions 3 and 1

@edw
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edw commented Jan 17, 2014

@ndrqef — any but 1 is my fave.

@dgtized
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dgtized commented Jan 17, 2014

+1 @ndr-qef version 2

1 similar comment
@jeremyheiler
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+1 @ndr-qef version 2

@hrvladev
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@ndr-qef version 1

@kingtim
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kingtim commented Jan 18, 2014

+1 @ndr-qef version 1 and version 3

@lambdatronic
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+1 @ndr-qef version 3 or 1

@shepmaster
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+1 @ndr-qef version 2

@bbatsov
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bbatsov commented Jan 20, 2014

And we have a winner! @ndr-qef's variant 3 will be the official cider logo from now on!

@ndr-qef Can you upload its vector variant somewhere (or just send a PR containing it), plus a square variant of the logo? I also wonder if it'll be a good idea to draw a small lambda in the yellow rectangle, but I guess that might be a bit too much.

@tapeinosyne
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Glad you liked the logo. Here are the Illustrator file (font file is required), vector file, and a few common sizes in png.

With “square variant”, I assume you mean the image file (equal height and width) rather than the logo itself?

Illustrator file
SVG file
SVG file, squared
PNG, Width 320
PNG, Width 480
PNG, Width 640
PNG, Width 960

@bbatsov
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bbatsov commented Jan 22, 2014

@ndr-qef Thanks! Btw, can you tell me your name so I can credit you with the logo design in the README.

@tapeinosyne
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You can just use my GitHub handle. Thanks.

Also, I just submitted a pull request with a cleaned-up SVG file. (I have unfortunately reached my Cloud app daily limit.)

@bbatsov
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bbatsov commented Jan 22, 2014

OK, will do. Btw, two more things:

  • What do you think about the lambda in the yellow in rectangle?
  • Do you want to use some specific licence about the logo?

@bbatsov
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bbatsov commented Jan 22, 2014

Regarding the PR - I'll add a logo folder in the project with all the logo files you've submitted in it.

@tapeinosyne
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To answer your questions:

  • Since the rectangle is meant to be read as a caret and as the cider content of the mug, adding readable elements to it might detract from the pun. I would avoid it, but if you like I should be able to try your suggestion sometime later.
  • Frankly, I have no idea what is common practice for OSS logos without corporate backing; just leaving it under the project's own GPL seems the best option to me. Alternatively, I would choose a normal Creative Commons BY-NC.

@bbatsov
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bbatsov commented Jan 22, 2014

No lambda then. I'm obviously no expert on logo design, so I'll defer to your judgement.

GPL cannot be used for images (there's, however, GFDL which can be used). Personally, I think Creative Commons makes more sense for artwork (and it seems that even GNU are using it - https://www.gnu.org/graphics/license-logos.html), so I guess we should use it.

@bbatsov
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bbatsov commented Jan 25, 2014

@ndr-qef Btw, if there's need for an icon (favicon) version of the logo, the idea is to use the [_] portion of it, right? Maybe we should add to the repo a few pre-made images of it as well, so that people won't have to extract it from the illustrator file?

@tapeinosyne
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If we want, we can fit the entire mug in the icon—with a bit of effort. By the way, it should never really be necessary to use the Illustrator file, as working on the SVG is perfectly viable. (I am fairly sure I have not even set up a swatch/workspace since the graphics were so simple, which means that the only reason for using the Illustrator file would be if you had the fonts and wanted to edit the text.)

Here are the two critical sizes as example, 16x16 and 32x32:
http://cl.ly/image/0Z1j030a2y3z/cider-mug-16.png
http://cl.ly/image/163T2h0v1y3Y/cider-mug-32.png

(I have redrawn the 16x16 by hand; the 32x32 is passable but could use a few adjustments.) If you think they will do I will send them over, .ico file included.

@bbatsov
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bbatsov commented Jan 26, 2014

I'm OK with using the entire mug. You're artist - as usual I'll defer to your judgement.

@bbatsov
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bbatsov commented Feb 21, 2014

@ndr-qef Can you submit the icons in a PR so we can have this issue closed?

@tapeinosyne
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PR sent; I'm quite sorry, this had plainly slipped my mind.

By the way, if you ever feel like considering a simple splash page or website for CIDER, feel free to ping me. I have made one for Homebrew Cask recently and found the experience relaxing.

@bbatsov
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bbatsov commented Feb 21, 2014

It's funny that you mention this, because as I was doing some updates today I thought that the README has become a bit unwieldy (and so much things are missing from it). A simple site with mostly docs would definitely be an improvement over the current situation.

@bbatsov
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bbatsov commented May 21, 2018

@timvisher @runexec @tapeinosyne Btw, now we're looking for a logo for nREPL nrepl/nrepl#30 :-) I'd appreciate some ideas from all of you, as you had created some awesome logos for CIDER back in the day!

@timvisher
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Hah! I still fondly recall learning that other people had no idea warm, non-alcoholic apple cider was a thing. :)

@emaphis
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emaphis commented Jun 5, 2018

Lol, In some parts of the US, warm alcoholic cider is called "apple jack".

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