diff --git a/CHANGELOG.md b/CHANGELOG.md
index d12dd850e..593997e53 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -8,6 +8,9 @@ and this project adheres to [Semantic Versioning](http://semver.org/).
 Please see [CONTRIBUTING.md](./CONTRIBUTING.md) on how to contribute to Cucumber.
 
 ## [Unreleased]
+### Removed
+- Remove Cucumber Reports suggestion ([#2311](https://github.com/cucumber/cucumber-js/pull/2311))
+
 ### Fixed
 - Fix type import from cucumber-expressions ([#2310](https://github.com/cucumber/cucumber-js/pull/2310))
 
diff --git a/cucumber.json b/cucumber.json
index 80ce73c44..401715dd1 100644
--- a/cucumber.json
+++ b/cucumber.json
@@ -11,7 +11,6 @@
       "html:reports/html-formatter.html"
     ],
     "retry": 2,
-    "retryTagFilter": "@flaky",
-    "publishQuiet": true
+    "retryTagFilter": "@flaky"
   }
 }
diff --git a/docs/configuration.md b/docs/configuration.md
index 678801631..cf5c87f7d 100644
--- a/docs/configuration.md
+++ b/docs/configuration.md
@@ -93,7 +93,6 @@ These options can be used in a configuration file (see [above](#files)) or on th
 | `order`           | `string`   | No         | `--order`                 | Run in the order defined, or in a random order                                                                    | defined |
 | `parallel`        | `number`   | No         | `--parallel`              | Run tests in parallel with the given number of worker processes - see [Parallel](./parallel.md)                   | 0       |
 | `publish`         | `boolean`  | No         | `--publish`               | Publish a report of your test run to <https://reports.cucumber.io/>                                               | false   |
-| `publishQuiet`    | `boolean`  | No         | `--publish-quiet`          | Don't show info about publishing reports                                                                          | false   |
 | `require`         | `string[]` | Yes        | `--require`, `-r`         | Paths to where your support code is, for CommonJS - see [below](#finding-your-code)                               | []      |
 | `requireModule`   | `string[]` | Yes        | `--require-module`        | Names of transpilation modules to load, loaded via `require()` - see [Transpiling](./transpiling.md)              | []      |
 | `retry`           | `number`   | No         | `--retry`                 | Retry failing tests up to the given number of times - see [Retry](./retry.md)                                     | 0       |
diff --git a/docs/deprecations.md b/docs/deprecations.md
index 1eb328994..ab1bac884 100644
--- a/docs/deprecations.md
+++ b/docs/deprecations.md
@@ -46,6 +46,14 @@ The `Runtime` class is used internally to represent an instance of the serial te
 
 To adapt, pivot to the `runCucumber` function from the [JavaScript API](./javascript_api.md), or raise an issue if you feel your use case isn't catered for.
 
+### publishQuiet
+
+Deprecated in `9.4.0`. Will be removed in `11.0.0` or later.
+
+The `publishQuiet` option (or `--publish-quiet` on the CLI) was used to hide the banner suggesting to use Cucumber Reports. The banner has since been removed, so the option now does nothing.
+
+To adapt, remove the option from your configuration files and CLI commands (especially the latter, since the CLI will fail on unrecognised options).
+
 ## Previous deprecations
 
 For deprecations that have been completed (i.e. the functionality removed), see [UPGRADING.md](../UPGRADING.md).
diff --git a/features/publish.feature b/features/publish.feature
index 1267dac87..a15e0be51 100644
--- a/features/publish.feature
+++ b/features/publish.feature
@@ -85,24 +85,6 @@ Feature: Publish reports
       └──────────────────────────────────────────────────────────────────────────┘
       """
 
-  @spawn
-  Scenario: when results are not published, a banner explains how to publish
-    When I run cucumber-js
-    Then the error output contains the text:
-      """
-      ┌──────────────────────────────────────────────────────────────────────────────┐
-      │ Share your Cucumber Report with your team at https://reports.cucumber.io     │
-      │                                                                              │
-      │ Command line option:    --publish                                            │
-      │ Environment variable:   CUCUMBER_PUBLISH_ENABLED=true                        │
-      │                                                                              │
-      │ More information at https://cucumber.io/docs/cucumber/environment-variables/ │
-      │                                                                              │
-      │ To disable this message, add this to your ./cucumber.js:                     │
-      │ module.exports = { default: '--publish-quiet' }                              │
-      └──────────────────────────────────────────────────────────────────────────────┘
-      """
-
   @spawn
   Scenario: when results are not published due to an error raised by the server, the banner is displayed
     When I run cucumber-js with env `CUCUMBER_PUBLISH_TOKEN=keyboardcat`
@@ -115,30 +97,3 @@ Feature: Publish reports
 
       Unexpected http status 401 from GET http://localhost:9987
       """
-
-  @spawn
-  Scenario: the publication banner is not shown when publication is done
-    When I run cucumber-js with arguments `<args>` and env `<env>`
-    Then the error output does not contain the text:
-      """
-      Share your Cucumber Report with your team at https://reports.cucumber.io
-      """
-
-  Examples:
-    | args      | env                                                         |
-    | --publish |                                                             |
-    |           | CUCUMBER_PUBLISH_ENABLED=true                               |
-    |           | CUCUMBER_PUBLISH_TOKEN=f318d9ec-5a3d-4727-adec-bd7b69e2edd3 |
-
-  @spawn
-  Scenario: the publication banner is not shown when publication is disabled
-    When I run cucumber-js with arguments `<args>` and env `<env>`
-    Then the error output does not contain the text:
-      """
-      Share your Cucumber Report with your team at https://reports.cucumber.io
-      """
-
-  Examples:
-    | args            | env                         |
-    | --publish-quiet |                             |
-    |                 | CUCUMBER_PUBLISH_QUIET=true |
diff --git a/src/api/load_configuration.ts b/src/api/load_configuration.ts
index 13163311f..b77d8476f 100644
--- a/src/api/load_configuration.ts
+++ b/src/api/load_configuration.ts
@@ -43,7 +43,7 @@ export async function loadConfiguration(
     options.provided
   )
   logger.debug('Resolved configuration:', original)
-  validateConfiguration(original)
+  validateConfiguration(original, logger)
   const runnable = await convertConfiguration(original, env)
   return {
     useConfiguration: original,
diff --git a/src/cli/index.ts b/src/cli/index.ts
index 78f737d3c..e090e4228 100644
--- a/src/cli/index.ts
+++ b/src/cli/index.ts
@@ -1,4 +1,4 @@
-import { ArgvParser, isTruthyString } from '../configuration'
+import { ArgvParser } from '../configuration'
 import { IFormatterStream } from '../formatter'
 import { loadConfiguration, runCucumber } from '../api'
 import { getKeywords, getLanguages } from './i18n'
@@ -6,7 +6,6 @@ import { validateInstall } from './install_validator'
 import debug from 'debug'
 
 export interface ICliRunResult {
-  shouldAdvertisePublish: boolean
   shouldExitImmediately: boolean
   success: boolean
 }
@@ -49,7 +48,6 @@ export default class Cli {
     if (options.i18nLanguages) {
       this.stdout.write(getLanguages())
       return {
-        shouldAdvertisePublish: false,
         shouldExitImmediately: true,
         success: true,
       }
@@ -57,7 +55,6 @@ export default class Cli {
     if (options.i18nKeywords) {
       this.stdout.write(getKeywords(options.i18nKeywords))
       return {
-        shouldAdvertisePublish: false,
         shouldExitImmediately: true,
         success: true,
       }
@@ -81,10 +78,6 @@ export default class Cli {
       )
     const { success } = await runCucumber(runConfiguration, environment)
     return {
-      shouldAdvertisePublish:
-        !runConfiguration.formats.publish &&
-        !configuration.publishQuiet &&
-        !isTruthyString(this.env.CUCUMBER_PUBLISH_QUIET),
       shouldExitImmediately: configuration.forceExit,
       success,
     }
diff --git a/src/cli/publish_banner.ts b/src/cli/publish_banner.ts
deleted file mode 100644
index 890ddff0b..000000000
--- a/src/cli/publish_banner.ts
+++ /dev/null
@@ -1,40 +0,0 @@
-import chalk from 'chalk'
-import Table from 'cli-table3'
-
-const chalkInstance = chalk.stderr
-
-const underlineBoldCyan = (x: string): string =>
-  chalkInstance.underline(chalkInstance.bold(chalkInstance.cyan(x)))
-
-const formattedReportUrl = underlineBoldCyan('https://reports.cucumber.io')
-const formattedEnv =
-  chalkInstance.cyan('CUCUMBER_PUBLISH_ENABLED') +
-  '=' +
-  chalkInstance.cyan('true')
-const formattedMoreInfoUrl = underlineBoldCyan(
-  'https://cucumber.io/docs/cucumber/environment-variables/'
-)
-
-const text = `\
-Share your Cucumber Report with your team at ${formattedReportUrl}
-
-Command line option:    ${chalkInstance.cyan('--publish')}
-Environment variable:   ${formattedEnv}
-
-More information at ${formattedMoreInfoUrl}
-
-To disable this message, add this to your ${chalkInstance.bold(
-  './cucumber.js'
-)}: 
-${chalkInstance.bold("module.exports = { default: '--publish-quiet' }")}`
-
-const table = new Table({
-  style: {
-    head: [],
-    border: chalkInstance.supportsColor ? ['green'] : [],
-  },
-})
-
-table.push([text])
-
-export default table.toString()
diff --git a/src/cli/run.ts b/src/cli/run.ts
index 99c02b0bf..f529f615b 100644
--- a/src/cli/run.ts
+++ b/src/cli/run.ts
@@ -3,7 +3,6 @@
  * but other code abstracts those to remain composable and testable. */
 import Cli, { ICliRunResult } from './'
 import VError from 'verror'
-import publishBanner from './publish_banner'
 import { validateNodeEngineVersion } from './validate_node_engine_version'
 
 function logErrorMessageAndExit(message: string): void {
@@ -11,10 +10,6 @@ function logErrorMessageAndExit(message: string): void {
   process.exit(1)
 }
 
-function displayPublishAdvertisementBanner(): void {
-  console.error(publishBanner)
-}
-
 export default async function run(): Promise<void> {
   validateNodeEngineVersion(
     process.version,
@@ -40,10 +35,6 @@ export default async function run(): Promise<void> {
     logErrorMessageAndExit(VError.fullStack(error))
   }
 
-  if (result.shouldAdvertisePublish) {
-    displayPublishAdvertisementBanner()
-  }
-
   const exitCode = result.success ? 0 : 1
   if (result.shouldExitImmediately) {
     process.exit(exitCode)
diff --git a/src/configuration/types.ts b/src/configuration/types.ts
index 208f431cd..cdc75b1d7 100644
--- a/src/configuration/types.ts
+++ b/src/configuration/types.ts
@@ -15,6 +15,9 @@ export interface IConfiguration {
   paths: string[]
   parallel: number
   publish: boolean
+  /**
+   * @deprecated no longer needed; see <https://github.com/cucumber/cucumber-js/blob/main/docs/deprecations.md>
+   */
   publishQuiet: boolean
   require: string[]
   requireModule: string[]
diff --git a/src/configuration/validate_configuration.ts b/src/configuration/validate_configuration.ts
index 05fdbd825..f75a2fd07 100644
--- a/src/configuration/validate_configuration.ts
+++ b/src/configuration/validate_configuration.ts
@@ -1,6 +1,15 @@
 import { IConfiguration } from './types'
+import { ILogger } from '../logger'
 
-export function validateConfiguration(configuration: IConfiguration): void {
+export function validateConfiguration(
+  configuration: IConfiguration,
+  logger: ILogger
+): void {
+  if (configuration.publishQuiet) {
+    logger.warn(
+      '`publishQuiet` option is no longer needed, you can remove it from your configuration; see https://github.com/cucumber/cucumber-js/blob/main/docs/deprecations.md'
+    )
+  }
   if (configuration.retryTagFilter && !configuration.retry) {
     throw new Error(
       'a positive `retry` count must be specified when setting `retryTagFilter`'