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diff --git a/examples/simpletest.py b/examples/simpletest.py
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index 32c658eb4..000000000
--- a/examples/simpletest.py
+++ /dev/null
@@ -1,27 +0,0 @@
-import numpy as np
-
-import pymc3 as pm
-
-# import pydevd
-# pydevd.set_pm_excepthook()
-np.seterr(invalid="raise")
-
-data = np.random.normal(size=(2, 20))
-
-
-with pm.Model() as model:
-    x = pm.Normal("x", mu=0.5, sigma=2.0, shape=(2, 1))
-    z = pm.Beta("z", alpha=10, beta=5.5)
-    d = pm.Normal("data", mu=x, sigma=0.75, observed=data)
-
-
-def run(n=1000):
-    if n == "short":
-        n = 50
-    with model:
-        trace = pm.sample(n)
-    pm.traceplot(trace, varnames=["x"])
-
-
-if __name__ == "__main__":
-    run()
diff --git a/notebooks/survival_analysis/bayes_param_survival_pymc3.ipynb b/examples/survival_analysis/bayes_param_survival_pymc3.ipynb
similarity index 100%
rename from notebooks/survival_analysis/bayes_param_survival_pymc3.ipynb
rename to examples/survival_analysis/bayes_param_survival_pymc3.ipynb
diff --git a/notebooks/survival_analysis/censored_data.ipynb b/examples/survival_analysis/censored_data.ipynb
similarity index 100%
rename from notebooks/survival_analysis/censored_data.ipynb
rename to examples/survival_analysis/censored_data.ipynb
diff --git a/notebooks/survival_analysis/cox_model.ipynb b/examples/survival_analysis/cox_model.ipynb
similarity index 100%
rename from notebooks/survival_analysis/cox_model.ipynb
rename to examples/survival_analysis/cox_model.ipynb
diff --git a/notebooks/survival_analysis/survival_analysis.ipynb b/examples/survival_analysis/survival_analysis.ipynb
similarity index 100%
rename from notebooks/survival_analysis/survival_analysis.ipynb
rename to examples/survival_analysis/survival_analysis.ipynb
diff --git a/notebooks/survival_analysis/weibull_aft.ipynb b/examples/survival_analysis/weibull_aft.ipynb
similarity index 100%
rename from notebooks/survival_analysis/weibull_aft.ipynb
rename to examples/survival_analysis/weibull_aft.ipynb
diff --git a/notebooks/table_of_contents_examples.js b/examples/table_of_contents_examples.js
similarity index 100%
rename from notebooks/table_of_contents_examples.js
rename to examples/table_of_contents_examples.js
diff --git a/notebooks/table_of_contents_tutorials.js b/examples/table_of_contents_tutorials.js
similarity index 100%
rename from notebooks/table_of_contents_tutorials.js
rename to examples/table_of_contents_tutorials.js
diff --git a/notebooks/time_series/AR.ipynb b/examples/time_series/AR.ipynb
similarity index 100%
rename from notebooks/time_series/AR.ipynb
rename to examples/time_series/AR.ipynb
diff --git a/notebooks/time_series/Euler-Maruyama_and_SDEs.ipynb b/examples/time_series/Euler-Maruyama_and_SDEs.ipynb
similarity index 100%
rename from notebooks/time_series/Euler-Maruyama_and_SDEs.ipynb
rename to examples/time_series/Euler-Maruyama_and_SDEs.ipynb
diff --git a/notebooks/time_series/MvGaussianRandomWalk_demo.ipynb b/examples/time_series/MvGaussianRandomWalk_demo.ipynb
similarity index 100%
rename from notebooks/time_series/MvGaussianRandomWalk_demo.ipynb
rename to examples/time_series/MvGaussianRandomWalk_demo.ipynb
diff --git a/examples/arma_example.py b/examples/time_series/arma_example.py
similarity index 100%
rename from examples/arma_example.py
rename to examples/time_series/arma_example.py
diff --git a/notebooks/variational_inference/GLM-hierarchical-advi-minibatch.ipynb b/examples/variational_inference/GLM-hierarchical-advi-minibatch.ipynb
similarity index 100%
rename from notebooks/variational_inference/GLM-hierarchical-advi-minibatch.ipynb
rename to examples/variational_inference/GLM-hierarchical-advi-minibatch.ipynb
diff --git a/notebooks/variational_inference/bayesian_neural_network_advi.ipynb b/examples/variational_inference/bayesian_neural_network_advi.ipynb
similarity index 100%
rename from notebooks/variational_inference/bayesian_neural_network_advi.ipynb
rename to examples/variational_inference/bayesian_neural_network_advi.ipynb
diff --git a/notebooks/variational_inference/convolutional_vae_keras_advi.ipynb b/examples/variational_inference/convolutional_vae_keras_advi.ipynb
similarity index 100%
rename from notebooks/variational_inference/convolutional_vae_keras_advi.ipynb
rename to examples/variational_inference/convolutional_vae_keras_advi.ipynb
diff --git a/notebooks/variational_inference/empirical-approx-overview.ipynb b/examples/variational_inference/empirical-approx-overview.ipynb
similarity index 100%
rename from notebooks/variational_inference/empirical-approx-overview.ipynb
rename to examples/variational_inference/empirical-approx-overview.ipynb
diff --git a/notebooks/variational_inference/gaussian-mixture-model-advi.ipynb b/examples/variational_inference/gaussian-mixture-model-advi.ipynb
similarity index 100%
rename from notebooks/variational_inference/gaussian-mixture-model-advi.ipynb
rename to examples/variational_inference/gaussian-mixture-model-advi.ipynb
diff --git a/notebooks/variational_inference/lda-advi-aevb.ipynb b/examples/variational_inference/lda-advi-aevb.ipynb
similarity index 100%
rename from notebooks/variational_inference/lda-advi-aevb.ipynb
rename to examples/variational_inference/lda-advi-aevb.ipynb
diff --git a/notebooks/variational_inference/normalizing_flows_overview.ipynb b/examples/variational_inference/normalizing_flows_overview.ipynb
similarity index 100%
rename from notebooks/variational_inference/normalizing_flows_overview.ipynb
rename to examples/variational_inference/normalizing_flows_overview.ipynb
diff --git a/notebooks/variational_inference/variational_api_quickstart.ipynb b/examples/variational_inference/variational_api_quickstart.ipynb
similarity index 100%
rename from notebooks/variational_inference/variational_api_quickstart.ipynb
rename to examples/variational_inference/variational_api_quickstart.ipynb
diff --git a/scripts/check_toc_is_complete.py b/scripts/check_toc_is_complete.py
index f2d2219af..0ae0e7503 100644
--- a/scripts/check_toc_is_complete.py
+++ b/scripts/check_toc_is_complete.py
@@ -11,8 +11,8 @@
 from pathlib import Path
 
 if __name__ == "__main__":
-    toc_examples = (Path("notebooks") / "table_of_contents_examples.js").read_text()
-    toc_tutorials = (Path("notebooks") / "table_of_contents_tutorials.js").read_text()
+    toc_examples = (Path("examples") / "table_of_contents_examples.js").read_text()
+    toc_tutorials = (Path("examples") / "table_of_contents_tutorials.js").read_text()
     toc_keys = {
         **ast.literal_eval(toc_examples[toc_examples.find("{") :]),
         **ast.literal_eval(toc_tutorials[toc_tutorials.find("{") :]),
@@ -21,5 +21,5 @@
     parser.add_argument("paths", nargs="*", type=Path)
     args = parser.parse_args()
     for path in args.paths:
-        notebook_name = path.relative_to('notebooks').with_suffix('').as_posix()
+        notebook_name = path.relative_to('examples').with_suffix('').as_posix()
         assert notebook_name in toc_keys, f"Notebook '{notebook_name}' not added to table of contents!"