diff --git a/Doc/Makefile b/Doc/Makefile
index 53af6aca659cef..710f1f6466c425 100644
--- a/Doc/Makefile
+++ b/Doc/Makefile
@@ -205,6 +205,7 @@ dist-html:
 	find dist -name 'python-$(DISTVERSION)-docs-html*' -exec rm -rf {} \;
 	$(MAKE) html
 	cp -pPR build/html dist/python-$(DISTVERSION)-docs-html
+	rm -rf dist/python-$(DISTVERSION)-docs-html/_images/social_previews/
 	tar -C dist -cf dist/python-$(DISTVERSION)-docs-html.tar python-$(DISTVERSION)-docs-html
 	bzip2 -9 -k dist/python-$(DISTVERSION)-docs-html.tar
 	(cd dist; zip -q -r -9 python-$(DISTVERSION)-docs-html.zip python-$(DISTVERSION)-docs-html)
diff --git a/Doc/conf.py b/Doc/conf.py
index b4a924b7bf0857..ed64708487f7e3 100644
--- a/Doc/conf.py
+++ b/Doc/conf.py
@@ -623,9 +623,17 @@
 
 ogp_site_url = 'https://docs.python.org/3/'
 ogp_site_name = 'Python documentation'
-ogp_image = '_static/og-image.png'
+ogp_social_cards = {  # Used when matplotlib is installed
+    'image': '_static/og-image.png',
+    'line_color': '#3776ab',
+}
 ogp_custom_meta_tags = [
-    '<meta property="og:image:width" content="200" />',
-    '<meta property="og:image:height" content="200" />',
     '<meta name="theme-color" content="#3776ab" />',
 ]
+if 'create-social-cards' not in tags:  # noqa: F821
+    # Define a static preview image when not creating social cards
+    ogp_image = '_static/og-image.png'
+    ogp_custom_meta_tags += [
+        '<meta property="og:image:width" content="200" />',
+        '<meta property="og:image:height" content="200" />',
+    ]