diff --git a/boards/arm/mimxrt1050_evk/Kconfig.defconfig b/boards/arm/mimxrt1050_evk/Kconfig.defconfig
index 5c44a5a690c0..4478fc8dd977 100644
--- a/boards/arm/mimxrt1050_evk/Kconfig.defconfig
+++ b/boards/arm/mimxrt1050_evk/Kconfig.defconfig
@@ -78,9 +78,6 @@ endif # NETWORKING
 
 if LVGL
 
-config LVGL_DISPLAY_DEV_NAME
-	default "ELCDIF_1"
-
 config LVGL_HOR_RES
 	default 480
 
diff --git a/boards/arm/mimxrt1060_evk/Kconfig.defconfig b/boards/arm/mimxrt1060_evk/Kconfig.defconfig
index 1cc953dbe435..634d5eb567f4 100644
--- a/boards/arm/mimxrt1060_evk/Kconfig.defconfig
+++ b/boards/arm/mimxrt1060_evk/Kconfig.defconfig
@@ -56,9 +56,6 @@ endif # NETWORKING
 
 if LVGL
 
-config LVGL_DISPLAY_DEV_NAME
-	default "ELCDIF_1"
-
 config LVGL_HOR_RES
 	default 480
 
diff --git a/boards/arm/mimxrt1064_evk/Kconfig.defconfig b/boards/arm/mimxrt1064_evk/Kconfig.defconfig
index b5b02f26c626..17bfe3348dd0 100644
--- a/boards/arm/mimxrt1064_evk/Kconfig.defconfig
+++ b/boards/arm/mimxrt1064_evk/Kconfig.defconfig
@@ -52,9 +52,6 @@ endif # NETWORKING
 
 if LVGL
 
-config LVGL_DISPLAY_DEV_NAME
-	default "ELCDIF_1"
-
 config LVGL_HOR_RES
 	default 480
 
diff --git a/boards/arm/reel_board/reel_board.dts b/boards/arm/reel_board/reel_board.dts
index 17fba78fc85b..8663544d02a8 100644
--- a/boards/arm/reel_board/reel_board.dts
+++ b/boards/arm/reel_board/reel_board.dts
@@ -60,7 +60,7 @@
 
 	ssd16xxfb@0 {
 		compatible = "solomon,ssd16xxfb", "gooddisplay,gdeh0213b1";
-		label = "SSD16XX";
+		label = "DISPLAY_SSD16XX";
 		spi-max-frequency = <4000000>;
 		reg = <0>;
 		width = <250>;
diff --git a/boards/arm/reel_board/reel_board_v2.dts b/boards/arm/reel_board/reel_board_v2.dts
index 43c54e842877..c08eeb282a3b 100644
--- a/boards/arm/reel_board/reel_board_v2.dts
+++ b/boards/arm/reel_board/reel_board_v2.dts
@@ -36,7 +36,7 @@
 
 	ssd16xxfb@0 {
 		compatible = "solomon,ssd16xxfb", "gooddisplay,gdeh0213b72";
-		label = "SSD16XX";
+		label = "DISPLAY_SSD16XX";
 		spi-max-frequency = <4000000>;
 		reg = <0>;
 		width = <250>;
diff --git a/boards/shields/adafruit_2_8_tft_touch_v2/Kconfig.defconfig b/boards/shields/adafruit_2_8_tft_touch_v2/Kconfig.defconfig
index b3b02c1fb7d4..8bd61e3e9437 100644
--- a/boards/shields/adafruit_2_8_tft_touch_v2/Kconfig.defconfig
+++ b/boards/shields/adafruit_2_8_tft_touch_v2/Kconfig.defconfig
@@ -13,9 +13,6 @@ config ILI9340
 
 if LVGL
 
-config LVGL_DISPLAY_DEV_NAME
-	default "ILI9340"
-
 config LVGL_HOR_RES
 	default 320
 
diff --git a/boards/shields/adafruit_2_8_tft_touch_v2/adafruit_2_8_tft_touch_v2.overlay b/boards/shields/adafruit_2_8_tft_touch_v2/adafruit_2_8_tft_touch_v2.overlay
index 0962df038201..e5da3b5159a6 100644
--- a/boards/shields/adafruit_2_8_tft_touch_v2/adafruit_2_8_tft_touch_v2.overlay
+++ b/boards/shields/adafruit_2_8_tft_touch_v2/adafruit_2_8_tft_touch_v2.overlay
@@ -11,7 +11,7 @@
 
 	ili9340@0 {
 		compatible = "ilitek,ili9340";
-		label = "ILI9340";
+		label = "DISPLAY_ILI9340";
 		spi-max-frequency = <15151515>;
 		reg = <0>;
 		cmd-data-gpios = <&arduino_header 15 0>;	/* D9 */
diff --git a/boards/shields/ssd1306/Kconfig.defconfig b/boards/shields/ssd1306/Kconfig.defconfig
index a3e45b9cb6fe..f8775baf2c95 100644
--- a/boards/shields/ssd1306/Kconfig.defconfig
+++ b/boards/shields/ssd1306/Kconfig.defconfig
@@ -13,9 +13,6 @@ config SSD1306
 
 if LVGL
 
-config LVGL_DISPLAY_DEV_NAME
-	default "SSD1306"
-
 config LVGL_HOR_RES
 	default 128
 
diff --git a/boards/shields/ssd1306/ssd1306_128x32.overlay b/boards/shields/ssd1306/ssd1306_128x32.overlay
index 189fdc5383f7..178fa372df70 100644
--- a/boards/shields/ssd1306/ssd1306_128x32.overlay
+++ b/boards/shields/ssd1306/ssd1306_128x32.overlay
@@ -10,7 +10,7 @@
 	ssd1306@3c {
 		compatible = "solomon,ssd1306fb";
 		reg = <0x3c>;
-		label = "SSD1306";
+		label = "DISPLAY_SSD1306";
 		width = <128>;
 		height = <32>;
 		segment-offset = <0>;
diff --git a/boards/shields/ssd1306/ssd1306_128x64.overlay b/boards/shields/ssd1306/ssd1306_128x64.overlay
index d198af7b5385..3070497f732a 100644
--- a/boards/shields/ssd1306/ssd1306_128x64.overlay
+++ b/boards/shields/ssd1306/ssd1306_128x64.overlay
@@ -10,7 +10,7 @@
 	ssd1306@3c {
 		compatible = "solomon,ssd1306fb";
 		reg = <0x3c>;
-		label = "SSD1306";
+		label = "DISPLAY_SSD1306";
 		width = <128>;
 		height = <64>;
 		segment-offset = <0>;
diff --git a/boards/shields/st7789v_generic/st7789v_tl019fqv01.conf b/boards/shields/st7789v_generic/st7789v_tl019fqv01.conf
index ba88e1f0d2a8..6e7ba899db69 100644
--- a/boards/shields/st7789v_generic/st7789v_tl019fqv01.conf
+++ b/boards/shields/st7789v_generic/st7789v_tl019fqv01.conf
@@ -6,5 +6,3 @@ CONFIG_ST7789V_RGB888=y
 CONFIG_LVGL_BITS_PER_PIXEL=24
 CONFIG_LVGL_HOR_RES=320
 CONFIG_LVGL_VER_RES=170
-
-CONFIG_LVGL_DISPLAY_DEV_NAME="ST7789V"
diff --git a/boards/shields/st7789v_generic/st7789v_tl019fqv01.overlay b/boards/shields/st7789v_generic/st7789v_tl019fqv01.overlay
index 78c3bca73efb..a1df890356de 100644
--- a/boards/shields/st7789v_generic/st7789v_tl019fqv01.overlay
+++ b/boards/shields/st7789v_generic/st7789v_tl019fqv01.overlay
@@ -10,7 +10,7 @@
 
 	st7789v@0 {
 		compatible = "sitronix,st7789v";
-		label = "ST7789V";
+		label = "DISPLAY_ST7789V";
 		spi-max-frequency = <20000000>;
 		reg = <0>;
 		cmd-data-gpios = <&arduino_header 15 0>;	/* D9 */
diff --git a/boards/shields/st7789v_generic/st7789v_waveshare_240x240.conf b/boards/shields/st7789v_generic/st7789v_waveshare_240x240.conf
index b2fa7e39656f..ff26fb6cbff0 100644
--- a/boards/shields/st7789v_generic/st7789v_waveshare_240x240.conf
+++ b/boards/shields/st7789v_generic/st7789v_waveshare_240x240.conf
@@ -6,5 +6,3 @@ CONFIG_ST7789V_RGB565=y
 CONFIG_LVGL_BITS_PER_PIXEL=16
 CONFIG_LVGL_HOR_RES=240
 CONFIG_LVGL_VER_RES=240
-
-CONFIG_LVGL_DISPLAY_DEV_NAME="ST7789V"
diff --git a/boards/shields/st7789v_generic/st7789v_waveshare_240x240.overlay b/boards/shields/st7789v_generic/st7789v_waveshare_240x240.overlay
index cddeb0a0f352..8c4e6319942f 100644
--- a/boards/shields/st7789v_generic/st7789v_waveshare_240x240.overlay
+++ b/boards/shields/st7789v_generic/st7789v_waveshare_240x240.overlay
@@ -11,7 +11,7 @@
 
 	st7789v@0 {
 		compatible = "sitronix,st7789v";
-		label = "ST7789V";
+		label = "DISPLAY_ST7789V";
 		spi-max-frequency = <20000000>;
 		reg = <0>;
 		cmd-data-gpios = <&arduino_header 15 0>;	/* D9 */
diff --git a/boards/shields/waveshare_epaper/Kconfig.defconfig b/boards/shields/waveshare_epaper/Kconfig.defconfig
index 67387acbae63..88d9171c3d21 100644
--- a/boards/shields/waveshare_epaper/Kconfig.defconfig
+++ b/boards/shields/waveshare_epaper/Kconfig.defconfig
@@ -17,9 +17,6 @@ config SSD16XX
 
 if LVGL
 
-config LVGL_DISPLAY_DEV_NAME
-	default "SSD16XX"
-
 config LVGL_HOR_RES
 	default 296 if SHIELD_WAVESHARE_EPAPER_GDEH029A1
 	default 250 if SHIELD_WAVESHARE_EPAPER_GDEH0213B1
diff --git a/boards/shields/waveshare_epaper/waveshare_epaper_gdeh0213b1.overlay b/boards/shields/waveshare_epaper/waveshare_epaper_gdeh0213b1.overlay
index 141a83d3cc99..179a365903be 100644
--- a/boards/shields/waveshare_epaper/waveshare_epaper_gdeh0213b1.overlay
+++ b/boards/shields/waveshare_epaper/waveshare_epaper_gdeh0213b1.overlay
@@ -10,7 +10,7 @@
 
 	ssd16xxfb@0 {
 		compatible = "solomon,ssd16xxfb", "gooddisplay,gdeh0213b1";
-		label = "SSD16XX";
+		label = "DISPLAY_SSD16XX";
 		spi-max-frequency = <4000000>;
 		reg = <0>;
 		width = <250>;
diff --git a/boards/shields/waveshare_epaper/waveshare_epaper_gdeh0213b72.overlay b/boards/shields/waveshare_epaper/waveshare_epaper_gdeh0213b72.overlay
index e35d5f63df37..789c3e701d63 100644
--- a/boards/shields/waveshare_epaper/waveshare_epaper_gdeh0213b72.overlay
+++ b/boards/shields/waveshare_epaper/waveshare_epaper_gdeh0213b72.overlay
@@ -10,7 +10,7 @@
 
 	ssd16xxfb@0 {
 		compatible = "solomon,ssd16xxfb", "gooddisplay,gdeh0213b72";
-		label = "SSD16XX";
+		label = "DISPLAY_SSD16XX";
 		spi-max-frequency = <4000000>;
 		reg = <0>;
 		width = <250>;
diff --git a/boards/shields/waveshare_epaper/waveshare_epaper_gdeh029a1.overlay b/boards/shields/waveshare_epaper/waveshare_epaper_gdeh029a1.overlay
index d7fd341b34fd..d24e0986068e 100644
--- a/boards/shields/waveshare_epaper/waveshare_epaper_gdeh029a1.overlay
+++ b/boards/shields/waveshare_epaper/waveshare_epaper_gdeh029a1.overlay
@@ -10,7 +10,7 @@
 
 	ssd16xxfb@0 {
 		compatible = "solomon,ssd16xxfb", "gooddisplay,gdeh029a1";
-		label = "SSD16XX";
+		label = "DISPLAY_SSD16XX";
 		spi-max-frequency = <4000000>;
 		reg = <0>;
 		width = <296>;
diff --git a/drivers/display/Kconfig.dummy b/drivers/display/Kconfig.dummy
index b1d566dbcd17..b4bdd085a565 100644
--- a/drivers/display/Kconfig.dummy
+++ b/drivers/display/Kconfig.dummy
@@ -12,7 +12,7 @@ if DUMMY_DISPLAY
 
 config DUMMY_DISPLAY_DEV_NAME
 	string "Dummy display device name"
-	default "DUMMY_DISPLAY"
+	default "DISPLAY_DUMMY"
 
 config DUMMY_DISPLAY_X_RES
 	int "X resolution for dummy display"
diff --git a/drivers/display/Kconfig.sdl b/drivers/display/Kconfig.sdl
index a25986f685a7..ab0b1d26dcc8 100644
--- a/drivers/display/Kconfig.sdl
+++ b/drivers/display/Kconfig.sdl
@@ -14,7 +14,7 @@ if SDL_DISPLAY
 
 config SDL_DISPLAY_DEV_NAME
 	string "SDL display device name"
-	default "SDL_DISPLAY"
+	default "DISPLAY_SDL"
 
 config SDL_DISPLAY_X_RES
 	int "X resolution for SDL display"
diff --git a/dts/arm/nxp/nxp_rt.dtsi b/dts/arm/nxp/nxp_rt.dtsi
index a80327e6bd2e..f6606ff58901 100644
--- a/dts/arm/nxp/nxp_rt.dtsi
+++ b/dts/arm/nxp/nxp_rt.dtsi
@@ -211,7 +211,7 @@
 			compatible = "fsl,imx6sx-lcdif";
 			reg = <0x402b8000 0x4000>;
 			interrupts = <42 0>;
-			label = "ELCDIF_1";
+			label = "DISPLAY_ELCDIF_1";
 			status = "disabled";
 		};
 
diff --git a/include/device.h b/include/device.h
index 8d32dea18bb7..2e3ee4072fa0 100644
--- a/include/device.h
+++ b/include/device.h
@@ -293,6 +293,21 @@ void z_sys_device_do_config_level(s32_t level);
  */
 __syscall struct device *device_get_binding(const char *name);
 
+/**
+ * @brief Retrieve the device structure for a driver by prefix
+ *
+ * @details Device objects are created via the DEVICE_INIT() macro and
+ * placed in memory by the linker. If a driver needs to bind to another driver
+ * it can use this function to retrieve the device structure of the lower level
+ * driver by the prefix from the name the driver exposes to the system.
+ *
+ * @param prefix device name prefix to search for.
+ * @param idx device index to search for.
+ *
+ * @return pointer to device structure; NULL if not found or cannot be used.
+ */
+__syscall struct device *device_get_by_prefix(const char *prefix, int idx);
+
 /**
  * @}
  */
diff --git a/kernel/device.c b/kernel/device.c
index aff82511fec9..6e106de7a94c 100644
--- a/kernel/device.c
+++ b/kernel/device.c
@@ -95,6 +95,30 @@ struct device *z_impl_device_get_binding(const char *name)
 	return NULL;
 }
 
+struct device *z_impl_device_get_by_prefix(const char *prefix, int idx)
+{
+	struct device *info;
+	int n = 0;
+	int len;
+
+	for (info = __device_init_start; info != __device_init_end; info++) {
+		if (info->driver_api == NULL || info->config->name == NULL) {
+			continue;
+		}
+
+		len = strnlen(prefix, Z_DEVICE_MAX_NAME_LEN);
+		if (strncmp(info->config->name, prefix, len) == 0) {
+			if (idx == n) {
+				return info;
+			}
+
+			n++;
+		}
+	}
+
+	return NULL;
+}
+
 #ifdef CONFIG_USERSPACE
 static inline struct device *z_vrfy_device_get_binding(const char *name)
 {
@@ -108,6 +132,20 @@ static inline struct device *z_vrfy_device_get_binding(const char *name)
 	return z_impl_device_get_binding(name_copy);
 }
 #include <syscalls/device_get_binding_mrsh.c>
+
+static inline struct device *z_vrfy_device_get_by_prefix(const char *prefix,
+							 int idx)
+{
+	char prefix_copy[Z_DEVICE_MAX_NAME_LEN];
+
+	if (z_user_string_copy(prefix_copy, (char *)prefix, sizeof(prefix_copy))
+	    != 0) {
+		return 0;
+	}
+
+	return z_impl_device_get_by_prefix(prefix_copy, idx);
+}
+#include <syscalls/device_get_by_prefix_mrsh.c>
 #endif /* CONFIG_USERSPACE */
 
 #ifdef CONFIG_DEVICE_POWER_MANAGEMENT
diff --git a/lib/gui/lvgl/Kconfig b/lib/gui/lvgl/Kconfig
index 852f13ef061a..ebb464c48e58 100644
--- a/lib/gui/lvgl/Kconfig
+++ b/lib/gui/lvgl/Kconfig
@@ -12,12 +12,6 @@ module = LVGL
 module-str = lvgl
 source "subsys/logging/Kconfig.template.log_config"
 
-config LVGL_DISPLAY_DEV_NAME
-	string "Display device name"
-	default "DISPLAY"
-	help
-	  Name of the display device to use for rendering.
-
 config LVGL_HOR_RES
 	int "Horizontal Screen Resolution"
 	default 320
diff --git a/lib/gui/lvgl/lvgl.c b/lib/gui/lvgl/lvgl.c
index f7e7c39f9cff..fef91db09a1e 100644
--- a/lib/gui/lvgl/lvgl.c
+++ b/lib/gui/lvgl/lvgl.c
@@ -150,8 +150,7 @@ static int lvgl_init(struct device *dev)
 {
 	ARG_UNUSED(dev);
 
-	struct device *display_dev =
-		device_get_binding(CONFIG_LVGL_DISPLAY_DEV_NAME);
+	struct device *display_dev = device_get_by_prefix("DISPLAY", 0);
 	lv_disp_drv_t disp_drv;
 
 	if (display_dev == NULL) {
diff --git a/samples/display/cfb/src/main.c b/samples/display/cfb/src/main.c
index 27343aaf1f26..187fca068f3d 100644
--- a/samples/display/cfb/src/main.c
+++ b/samples/display/cfb/src/main.c
@@ -9,18 +9,6 @@
 #include <display/cfb.h>
 #include <stdio.h>
 
-#if defined(CONFIG_SSD16XX)
-#define DISPLAY_DRIVER		"SSD16XX"
-#endif
-
-#if defined(CONFIG_SSD1306)
-#define DISPLAY_DRIVER		"SSD1306"
-#endif
-
-#ifndef DISPLAY_DRIVER
-#define DISPLAY_DRIVER		"DISPLAY"
-#endif
-
 void main(void)
 {
 	struct device *dev;
@@ -29,7 +17,7 @@ void main(void)
 	u8_t font_width;
 	u8_t font_height;
 
-	dev = device_get_binding(DISPLAY_DRIVER);
+	dev = device_get_by_prefix("DISPLAY", 0);
 
 	if (dev == NULL) {
 		printf("Device not found\n");
@@ -41,7 +29,7 @@ void main(void)
 		return;
 	}
 
-	printf("initialized %s\n", DISPLAY_DRIVER);
+	printf("Device label %s\n", dev->config->name);
 
 	if (cfb_framebuffer_init(dev)) {
 		printf("Framebuffer initialization failed!\n");
diff --git a/samples/gui/lvgl/boards/native_posix.conf b/samples/gui/lvgl/boards/native_posix.conf
index 77136ee89c4e..0b4824c00cc9 100644
--- a/samples/gui/lvgl/boards/native_posix.conf
+++ b/samples/gui/lvgl/boards/native_posix.conf
@@ -1,5 +1,4 @@
 CONFIG_SDL_DISPLAY=y
-CONFIG_SDL_DISPLAY_DEV_NAME="DISPLAY"
 CONFIG_SDL_DISPLAY_X_RES=320
 CONFIG_SDL_DISPLAY_Y_RES=240
 
diff --git a/samples/gui/lvgl/boards/native_posix_64.conf b/samples/gui/lvgl/boards/native_posix_64.conf
index 77136ee89c4e..0b4824c00cc9 100644
--- a/samples/gui/lvgl/boards/native_posix_64.conf
+++ b/samples/gui/lvgl/boards/native_posix_64.conf
@@ -1,5 +1,4 @@
 CONFIG_SDL_DISPLAY=y
-CONFIG_SDL_DISPLAY_DEV_NAME="DISPLAY"
 CONFIG_SDL_DISPLAY_X_RES=320
 CONFIG_SDL_DISPLAY_Y_RES=240
 
diff --git a/samples/gui/lvgl/boards/reel_board.overlay b/samples/gui/lvgl/boards/reel_board.overlay
deleted file mode 100644
index ff93b76b78b6..000000000000
--- a/samples/gui/lvgl/boards/reel_board.overlay
+++ /dev/null
@@ -1,11 +0,0 @@
-/*
- * Copyright (c) 2018 Jan Van Winkel <jan.van_winkel@dxplore.eu>
- *
- * SPDX-License-Identifier: Apache-2.0
- */
-
-&spi1 {
-	ssd16xxfb@0 {
-		label = "DISPLAY";
-	};
-};
diff --git a/samples/gui/lvgl/src/main.c b/samples/gui/lvgl/src/main.c
index ebe89eb77266..7b71d5b23d50 100644
--- a/samples/gui/lvgl/src/main.c
+++ b/samples/gui/lvgl/src/main.c
@@ -23,7 +23,7 @@ void main(void)
 	lv_obj_t *hello_world_label;
 	lv_obj_t *count_label;
 
-	display_dev = device_get_binding(CONFIG_LVGL_DISPLAY_DEV_NAME);
+	display_dev = device_get_by_prefix("DISPLAY", 0);
 
 	if (display_dev == NULL) {
 		LOG_ERR("device not found.  Aborting test.");